The ongoing California wildfires have made 2018 the most destructive wildfire season in California on record. Facebook is one of the ways local news publishers are keeping their readers informed on the Woolsey and Camp Fires.

We turned to CrowdTangle to find the overperforming Facebook and Instagram content from local news publishers covering the California wildfires. Publishers and Journalists can track the latest reporting from local news organizations, first responders, and government agencies by heading to the CrowdTangle California Wildfires dashboard.

  1. NBC LA NBC LA created a Facebook Group for locals in Southern California. The Group shares up-to-date information on the Woolsey Fire, with its pinned post driving to the latest information on evacuations, road and school closures. It’s earned more than 5,700 members in its first week.
  2. The Sacramento Bee The Sacramento Bee published a simple explainer of what it means when a wildfire is ‘contained’ and ‘controlled.’
  3. The Malibu Times The Malibu Times used Instagram stories to share updates on the Woolsey Fire, saving each update as a #WoolseyFire highlight. The stories announced The Malibu Times’ latest stories with links to learn more. They also featured fire updates and videos, wind forecasts, and quotes from officials.

  4. Action News Now Action News Now journalist Spencer Joseph has taken to his Facebook Page to share information about the fires. Joseph went Live from outside a skyway that had turned into a one-way highway to help Paradise residents escape faster. His reporting earned 95,000 views. He’s also shared photos and recorded video.
  5. KRCR News Channel 7 KRCR News Channel 7, an ABC affiliate, has kept locals in the Redding, California area updated through a variety of Facebook updates. KRCR has posted updates on the fire from the studio, conducted interviews and briefings with officials, and shared scenes from the fire sites and live streams from devastated areas.
  6. Chico News & Review Chico News & Review’s Facebook Page has been a reliable and constant stream of information for residents in Chico, one of the cities being destroyed by the Camp Fire. They have shared resources for evacuees, information on how to help victims, where to find free supplies, and updates on school closures.
  7. FOX40 FOX40 published drone footage on Facebook of the remnants of Paradise after the Camp Fire destroyed thousands of homes.
  8. Northbay TV Northbay TV created a Facebook Group for people to share information about the Santa Rosa fires of October, 2017, but is now used for information on all Northern California fires. The group has more than 63,000 members.