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Where to Find Facebook, Instagram, and CrowdTangle at ONA19

What makes a perfect Instagram Story? How do political reporters use CrowdTangle? And, most importantly: How in the world can a single person sort through all the tools across Facebook, Instagram, and CrowdTangle to get through their workday, and keep doing excellent work?

From September 12-13, the Facebook Journalism Project is hosting a series of workshops answering these questions and more at the Online News Association’s annual ONA conference in New Orleans. More than 3,000 journalists, media executives, product managers, entrepreneurs, and educators are attending the conference to try out new digital tools and discuss the latest trends. Our workshops offer the latest, easiest ways to use Facebook, Instagram, and CrowdTangle — including our popular IG Story School, an hour with political reporters who use CrowdTangle to fight misinformation, and a small publisher’s story of growing readership in a big way.

Below, check out the schedule and learn more about each workshop leader.

Thursday, September 12

1-2 p.m. — Lessons From the Instagram Local News Fellowship

In June 2019, Instagram and the Missouri School of Journalism kicked off the Instagram Local News Fellowship, placing three of the journalism school’s 2019 graduates in three metro newsrooms for a summer fellowship. Nico Gendron, a 2018-2019 RJI Fellow who worked with Instagram to oversee the Fellowship, will moderate a panel featuring one of the student fellows and two newsroom mentors. They will discuss outcomes of the initiative and takeaways for other newsrooms who are establishing their own Instagram strategy to attract younger readers/subscribers. Speakers: Devin Smith, Elaine Vydra, Emily Dunn, Grace Lett.

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2-3 p.m. — Advertising for News Publishers on Facebook

Learn how to use Facebook’s advertising and business tools to drive traffic, generate business leads, and grow your audience.
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Facilitators: Kwan Booth, Facebook, Help and Education Content Strategist, Tanya Robinette, Facebook Content Lead, Business Education

Kwan Booth develops educational content for news publishers including help center articles, live trainings, and e-learning programs. Previously, he co-founded the hyper-local news site Oakland Local, won the Sigma Delta Chi Award from the Society of Professional Journalists, and consulted for the Knight Foundation, the National Conference on Media Reform, and the International Journalism Festival.

Tanya Robinette leads the Media and Publisher Education team at Facebook. Her team develops free educational resources — such as help articles and digital curriculum — to help journalists and publishers succeed. She received her degree in English Literature and Professional Writing at San Diego State University and used to be a journalist for the San Jose Examiner.

3-4 p.m. — Debunked! How AFP and PolitiFact Use CrowdTangle to Track Misinformation 

Hear from the teams at PolitiFact and AFP on how they are using CrowdTangle to track misinformation on social media.
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Facilitator: Chris Miles, CrowdTangle, Strategic Partner Manager

Chris Miles manages News Partnerships for CrowdTangle in Central Europe and the U.S., and has more than 13 years of experience as a journalist himself. Over the past few years, Chris has worked closely with Facebook’s 3PFC ecosystem to train partners on CrowdTangle, as well as the academic community and researchers studying misinformation on social media platforms.

4-5 p.m. — Empowering a Culture of Innovation in Your Newsroom

Join us for this master class session to learn tips and proven strategies for how you can introduce new tools and workflows in your news organization. Featuring Marie Gilot of the Newmark School, Caty Green of Chalkbeat, Rachel Snody of Sinclair Enterprises, and Kyle Rickhoff from Lee Enterprises.
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Facilitator: Robin Monheit, CrowdTangle, NORAM News Partnerships Lead

Robin Monheit leads CrowdTangle’s News Partnerships team in North America, and recently ran a 12-week Accelerator on digital adoption through the Facebook Journalism Project. She’s managed news partners at CrowdTangle for the past five years, and was previously on Hearst Digital Media’s Audience Development team.

6:30-8:30 p.m. — Opening Night Reception

Supported by the Facebook Journalism Project and the John S. and James L. Knight Foundation: Network with new and old friends while you enjoy drinks and appetizers at Mardi Gras World.
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Friday, September 13

10-11 a.m. — Tool Fatigue Is Real: How to Blend Newsroom Tools to Make Your Work Life Easier

We know your newsroom is using many tools to achieve various goals, so CrowdTangle is teaming up with Parse.ly, Social News Desk, and Gatehouse Media for an interactive session on how you can use tools in concert with one another to make your work life a little easier.
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Facilitator: Sam Bennet, CrowdTangle, Strategic Partner Development for Local News

Sam Bennet manages CrowdTangle’s relationships with local news publishers. As part of the Facebook Journalism Project, CrowdTangle is helping local newsrooms discover stories on social, measure performance, understand social audiences, and drive revenue. Previously, Sam was the Senior Manager for Social Strategy and Audience Development at CBS Local.

11 a.m.-noon or 3-4 p.m. — Instagram Story School

Whether you’re new to Stories or a seasoned pro, this interactive workshop shows you how to maximize Instagram’s toolkit for creative reporting and storytelling.
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Facilitator: CJ Hernandez, Instagram, Media Partner Services

CJ Hernandez is a member of the Instagram News Partnerships team. As part of the this team, CJ works directly with news outlets, publishers, and journalists to keep the industry up to speed on IG best practices, new product launches, current trends, and understanding their audience insights.

12-1 p.m. — Who Says Local News Can’t Grow? How Bridge Magazine Hit Triple-Digit Growth in One Year

In local news, small can truly be mighty. This session, a case study on readership and reader revenue growth at Michigan’s Bridge Magazine led by growth strategist Bill Emkow, will show you real results and tactics you can use for (almost) immediate results.
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Facilitator: David Grant, Program Manager, Facebook Local News Accelerators

David Grant manages Facebook’s Local News Accelerators, a global program helping publishers build sustainable business models, as a part of the Facebook Journalism Project. David was previously Associate Publisher of The Christian Science Monitor.

1-2 p.m. — CrowdTangle Trends Report: How Is Local News Performing on Facebook in 2019? 

Be the first to see CrowdTangle’s U.S. Local News Trends Report, an analysis of how local news is performing on Facebook so far in 2019. This session will also include a panel of news publishers who have leveraged their own audience engagement trends to launch new initiatives that promote loyal engagement strategies and community focused journalism, both on Facebook and off. Come to this session to learn how you can leverage audience trends for similar use cases. Speakers: Amber Burgess, Emily Ristow (Loyalty & Engagement News Director, Milwaukee Journal Sentinel), Heather Ciras, and Glen Hale.

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2-3 p.m. — Instagram Therapy

Want some advice on your newsroom’s Instagram strategy? Join the IG News team and a group of social news editors for a little group therapy and collaborative problem solving.
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Facilitators: Lila King, Instagram, News Partnerships and CJ Hernandez, Instagram, News Partnerships

Lila King leads global news & publisher partnerships for Instagram. Before joining Instagram in 2016, King had a long tenure at CNN Worldwide, most recently leading partnerships and product development at HLN, and before that heading up social news for CNN. In 2006, she and a tiny group of colleagues launched CNN iReport, the first citizen journalism effort inside a traditional news organization.

CJ Hernandez is a member of the Instagram News Partnerships team. As part of this team, CJ works directly with news outlets, publishers, and journalists to keep the industry up to speed on IG best practices, new product launches, current trends, and understanding their audience insights.

2:30-3:30 p.m. — Coordinating, Verifying and Contextualizing Breaking News Coverage

Disasters, emergencies and other rapidly developing stories require fragmented information flows to be coordinated, verified and contextualized. Join this crucial conversation to learn how news publications, digital platforms and third-party sources coordinating ensures communities get the information they need, when they need it. Speakers: Cory Bergman (Co-founder, Factal), Jimmy O’Keefe (Product Marketing Manager, Today In, Facebook), and Stephanie Federico (Digital News Editor, KUT).

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4-5 p.m. — Essential Facebook Hacks: How to Get More With Less

Learn about tools and solutions that make it easier to reach, engage, grow, and monetize your audience to its full potential in the face of limited time and resources.
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Facilitators: Simren Bolaria, Facebook, Partner Development Manager, Media Community Development, and Dara Levy, Facebook, Partner Development Manager, Media Community Development

Simren Bolaria is on Facebook’s Media Community Development team and leads their scaled news publisher engagement and education efforts.

Dara Levy is a partner manager on Facebook’s media community development team, working with local news publishers on solutions to help them grow their business on Facebook. Prior to joining Facebook, Dara worked at BuzzFeed News and NBC in development and production roles.

4-5 p.m. — Platform Partnership Roundup for Local News 

Major tech platforms have announced partnerships, funding and other opportunities for local news at a dizzying over the past year. In this session, we’ll clarify which initiatives are underway, and what funding opportunities are open now or in the near-term. Speakers: Josh Mabry (Local News Partnerships Lead, Facebook) and Amy Adams Harding (Director of Analytics and Revenue Optimization, News and Publishing, Google). Moderator: Amalie Nash (Vice president for local news, USA TODAY NETWORK).
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