Meet Morning Call, a recipient of this year’s Facebook Journalism Project Community Network Grant, and learn more about their funded project.

For more information about the FJP Community Network, visit: https://facebookjournalismproject.com/programs/community-network/

The Funded Project:

Increase trust in the Morning Call by connecting with our growing and traditionally underserved Hispanic community, of which 24 percent live in poverty. By deploying a survey and hosting events we hope to engage the community and learn about their needs, challenges and hopes.

In Their Own Words:

We want to connect with the underserved and growing Hispanic community in our coverage area, standing at almost 124,000 people. Hispanics make up 19% of the population in our two counties, and 53% in the city of Allentown, yet we do not sufficiently cover this population for a variety of reasons, including language and accessibility. This population also faces economic disadvantages with 24 percent of Hispanic families living in poverty. Inner city gang and gun violence have increased this summer with community activists calling for action.

Additionally, the Allentown School District is failing financially. Eighty-five percent of its students are economically disadvantaged. We want to cover and engage with this community in a meaningful way, understand the quality-of-life issues, and write stories that make an impact.

The best-case scenario would be for this community to see The Morning Call as its trusted source for news, and for at least some of them to become digital subscribers.

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