The trend is clear: the role of digital video in how we consume, produce, and share content is growing every day. By the year 2021, it’s estimated that 78% of the data generated on mobile will be from video.

For publishers, developing a comprehensive digital video strategy is key to reaching readers. So in Argentina, at our first Digital Video Accelerator, we brought together 25 Latin American publishers for a six week course looking to help take their digital video strategies to the next level.

“The shared diagnostic among us is that we have to find new creative ways that to tell stories with more empathy towards the audience. For this, video is crucial. And we are here to learn how to create it.” — Gastón Roitberg (Head of Multimedia Newsroom, La Nación)

The course covered every stage of a video strategy, from video production to storytelling and measurement. We’ll continue sharing the course learnings over the next few weeks.

The Digital Video Accelerator

The Digital Video Accelerator is a 6-week pilot program in Buenos Aires, Argentina. It’s part of the broader Accelerator Program, which is an ongoing initiative of the Facebook Journalism Project. The Accelerator Program aims to connect with news publishers to unlock strategies in digital media that will improve their business.

This Digital Video Accelerator consisted of weekly classes for 25 news publishers from Argentina and Chile. It focused on helping partners develop a video culture within their organization, including but not limited to the use of Facebook.

We worked together with Digital House, local schools, and FOPEA (Argentinian Journalism Forum) to create a syllabus that would reflect the needs of the ecosystem. In every three hour class, participating publishers met with a guest speaker and digital expert to dive into the theme of the day.

“The diversity of publishers and mediums represented here and the willingness of the presenters to show how they work on their media groups was what impressed me the most.” — Daniela Cartagena (Head of Digital, Mega)

The speakers included respected video experts like Julián Gallo and Mario García and international organizations like AJ+ Español represented by Alba Mora Roca, Phoebe Connelly from WAPO, Jonathan Laurence from NowThis, and Bernardo Loyola from Vice. The graduated publishers include La Nación, Clarín, La Tercera, A24, Ahora Noticias, 24 Horas, Tele13, Radio Mitre, Anfibia, Chequeado, La Gaceta, TV Pública, Uno, Muy Liebre, Telefe Noticias, Infobae, Radio Bio Bio, UPSOCL, Diario Olé, Página 12, Vía País, La Voz, Vix, TKM, C5N.

Check out our overview of the Digital Video Accelerator.

To reach a wider audience, we also invited Mário Garcia, Phoebe Connelly (The Washington Post), Bernardo Loyola (Vice) and Jonathan Laurence (NowThis) to do rapid fireside chats with open invitation to all local journalists. The fireside chats reached over 250 journalists from more than 50 news publishers.

Publishers not only learned from expert speakers, but collaborated together, to inform their overall video strategy. We’re excited to see their results as they implement their learnings. Over the next several weeks, we’ll be sharing out our own lessons learned from each of these 6 classes. We hope this will help other publishers as they grow their video operation.

Check back in here for recaps of the Digital Video Accelerator’s lessons, including:

The Video Accelerator Program
The Facebook Journalism Project’s Video Accelerator Program helps news publishers create excellent video and build sustainable business models that work. Funded and organized by the Facebook Journalism Project (FJP) in collaboration with the International Center for Journalists, each Accelerator includes hands-on workshops led by news industry veterans and coaching from industry experts. Catch up on all the lessons from the Video Accelerator here. For monthly updates on the Accelerator Program, sign up for the FJP newsletter.