Facebook’s Ad Library, launched in June, lets people search all ads on Facebook. When qualified news outlets run ads on Facebook to promote stories involving elected officials, candidates for public office, or important national issues, we do not require that publishers go through the ad authorization process or label their ads as relating to politics or issues. We believe transparency across all ads is important, but we also know that news is different from other types of political and issue ads, which is why we are beginning to use the news Page index and additional criteria to determine which news publishers should be exempt from all of our country-wide Ad Libraries, including the U.S. Ad Library.
Publishers can apply to have their Pages included in this index. To be included, they must abide by guidelines we developed with news organizations, academics, and industry groups. For example, Pages must focus primarily on current events and information, cite sources, and include dates. Pages that primarily publish ads or promotional content are not eligible. Pages cannot have a record of publishing articles that have been rated false by our third-party fact-checking partners.
The index submission process is now available for all English, Spanish, French, Italian, and German language pages. Pages included won’t look any different on Facebook, and inclusion won’t impact Page verification (blue checkmark) status.
Additionally, we are using optional information that publications can select to submit as part of their application to the news Page index in the context button in News Feed. Links to publishers’ fact checking policies, ethics policies, corrections policies, ownership & funding information, and editorial team information are eligible to appear in the context button.
We’ll continue working with news organizations, academics, and industry groups to explore other ways we can use the index, including identifying Pages eligible for news products and programs.
To ensure the best experiences for people and publishers, we may modify or make exceptions to these guidelines as necessary.
Authenticity & Accountability
To protect the integrity of our platform, we expect publishers who submit their news Pages to confirm domain ownership and identity, and follow Facebook’s Community Standards. In order to be eligible for inclusion in the news Page index, Pages must be active in the last 90 days and must link to a functioning website with a verified domain.
Pages that repeatedly share misinformation will not be eligible to register as news Pages. If our fact-checking partners find a registered news Page to be repeatedly sharing misinformation, registration for that Page may be revoked.
We know that news spans a range of topics, and can be communicated in different formats and styles. Based on industry standards, we expect publishers to submit news Pages that:
- Primarily create journalism that reports on current events or timely information, and that is not parody or satire
- Cite sources for published facts or information
- Provide transparent information about reporters and editorial staff (eg: bylines with full names or a staff directory)
- Include dates/timestamps on published content
- Primarily publish content that is not user-generated or aggregated from other websites
Ads & Sponsored Content
We recognize that news publishers create and post a wide range of content, including advertising and promotions. However, the amount of advertising and promotional content should not exceed the amount of news content.
In the interest of transparency, we also require registered news publishers to clearly distinguish news content from affiliate, promotional, advertising, and marketing content, so users can easily tell the difference.
Updated on May 20, 2019 to clarify how we exempt qualified news publishers from authorizations, and to share that we do not register Pages that primarily publish satire or parody.
Updated on March 27, 2019 to include information about how the news Page Index is being used to exempt qualified news publishers from Authorizations and Disclaimers.
Updated on January 24, 2019 with current product availability, and an overview about how the news Page index will be used for Facebook’s Ad Archive. We’ve also updated our guidelines included below to provide more clarity for publishers applying for the news Page index.
A previous version of this blog post stated that we would use the news Page index to place publisher’s ads in the news section of Facebook’s Ad Archive. It also stated that the news Page index was only available in English.