What does it really take to drive a new habit? Many newsrooms are experimenting and finding success on the retention front with readers, but we wondered… have they tried it with their colleagues?
Over the course of 12 weeks, CrowdTangle is bringing together 15 local news publishers across North America to participate in our first ever digital tools adoption bootcamp.
The program is designed so that social media and digital directors can come together and collectively address one of their biggest challenges: How do you change the culture of a newsroom so that digital analytics tools like CrowdTangle are more broadly accepted and used?
Esra Dogramaci, digital strategist and a former social lead at Deutsche Welle, BBC and Al Jazeera, is co-leading the program along with the CrowdTangle team. “In all my years working in digital, CrowdTangle has got to be one of the stand out products which completely transformed the way I work. Its applicability for news cannot be understated when efficiency, digital/literacy and automation are synonymous. To connect industry leaders with those who are really paving and nudging the news landscape in change and relevance was an opportunity I couldn’t pass up on being involved with.”
Getting entire newsrooms on board for using any new technology, like a new CMS, new social network or feature, or analytics tool, and incorporating it into an already demanding workflow can be tough, even if the longterm benefits are clear.
Getting Started in New York
Publishers ranging from Tribune Broadcasting to Newsday to Global News Canada attended a kick off session at Facebook New York on June 18th and 19th focusing on frameworks and tactics around culture change and influence. We covered design thinking, led by Marie Gilot and Laura Cochran of J+ at CUNY’s Newmark School, intrapreneurship, led by Jeremy Caplan of the Tow-Knight Center for Entrepreneurial Journalism, and influence mapping and situational leadership, led by Ian Saville on Facebook’s Learning and Development team. Participants are attending weekly meetings throughout July, and the program ends with another in-person session at Facebook New York in August. Participants will be sharing their own best practices while learning new tactics, and following the close of the program each publisher will receive $5k to dedicate to this challenge.