Meet Democrat & Chronicle, a recipient of this year’s Facebook Journalism Project Community Network Grant, and learn more about their funded project.
For more information about the FJP Community Network, visit: https://facebookjournalismproject.com/programs/community-network/
The Funded Project:
To build stronger connections between people of color and the newsroom, the Democrat and Chronicle will spend six months in a mobile news space deployed to four locations where audience trust is low. Hearken and Groundsource will be used to help editors and reporters better understand the community’s needs.
In Their Own Words:
The Democrat & Chronicle is, by far, the most comprehensive news source in our community. But our audience is predominantly old, white, and dwindling. Our journalism fails to reflect how multi-dimensional our community members, and potential audience, are.
A scientific survey conducted in Monroe County shows fewer than half of black/Hispanic people think local news coverage accurately mirrors what goes on in communities of color. Only 28% of black and 39% of Hispanic respondents think the local news portrays people of color fairly.
Most of these community members do not value or trust us. Therefore, they do not subscribe, even though there are no other local news options that include the depth of perspective, analysis, and investigative reporting that we do. In the nine Monroe County zip codes where the population is predominantly people of color, we have only 478 digital subscribers. When it comes to in-depth news, it is a digital news desert.
This project seeks to build a stronger connection between people of color and our newsroom. We want our editors and reporters to better understand how they can serve our entire community. Best case scenario: we will improve our journalism, grow our audience, and increase digital subscriptions.