L’Importanza delle Tifoserie Femminili (with Fiat)
“We build branded content based on our community feedback. Branded content is the best way to connect with a generation not as affected by traditional advertising.” – Andrea Scotti Calderini – Co Founder, Freeda Media
“We partner with brands to speak to women in a relevant and authentic way. We work to find the stories that both align with what the brand stands for and what will be meaningful to our community.” – Daria Bernardoni, Chief Content Officer, Freeda Media
- 11.11 million interactions on Instagram between May 11 and June 11, 2019. More than any other female-centered publication. Source: CrowdTangle
- 16 million Branded Content video views on Facebook between March 11 and June 11, 2019*
- 108 million Branded Content video views on Facebook over 2 years*
- Partnered with more than 150 brands on branded content videos including: Gucci, Nike, Estèe Lauder, Adidas, Burberry, Moncler, Volkswagen, Fiat and many more.
*Numbers provided by Freeda, sourced from Tubularlabs
According to CrowdTangle data, Freeda’s 11.11 million Instagram interactions in May and June is more than any other female-centric publisher. As a result, they’ve branded content campaigns with top fashion brands, and are achieving viewing and engagement numbers that often surpasses their editorial content. They’ve built long term partnerships with brands like Gucci and Nike, and others have taken notice of their ability to connect with a large and highly engaged community on Facebook and Instagram.
“I really believe in branded content on Facebook and Instagram because they offer the best marketing tools and we know how to work with brands and tell these stories. With branded content on Facebook and Instagram, we can build a sustainable business model. ” – Andrea Scotti Calderini – Co Founder, Freeda Media
Resources to Get Started with Branded Content on Facebook and Instagram:
Request Access to the Branded Content Tool
Visit Our Branded Content for Publishers Help Center
Learn How To Add a Branded Content Tag