In 2019, journalists can tell stories in more ways than ever before. For the fourth session of the Facebook Journalism Project’s Digital Video Accelerator (held May 20 in São Paulo in partnership with ICFJ, the International Center for Journalists), digital storyteller Alba Mora Roca discussed the technical challenges involved with different types of video production. Mora Roca, an executive producer at Latin American news organization AJ+ Español, shared her strong passion for creative innovation with attendees. She explained post-production tips, editing techniques, and software advice by video format.
Before joining AJ+ Español, Mora Roca served as the digital video operations lead for El País America, one of the leading Spanish-language newspapers worldwide. She has also worked for The Associated Press as an interactive producer. Her editing and post-production session centered on the following three topics:
- Digital video formats and content selection by platform
- Dynamics of digital video production and support tools
- Key elements for powerful thumbnail images
Different Formats Require Different Production Methods
A post on your webpage, a photo on Instagram, an article on Facebook, a video on YouTube – depending on your message, each pathway can provide your audience with distinct, worthwhile angles for presenting the same story. The trick, says Mora Roca, is figuring out how to best leverage respective mediums.
“Each platform has its own language, not just a separate interface or user experience,” she added. “It affects how your narrative should be created – you have to treat the platforms in different ways. Otherwise, you will not get the best results.”
Today, the first point of interaction for most viewers is a feed on Facebook, Instagram, Twitter, or Snapchat, rather than a publisher webpage. Thus, it’s crucial to consider how your video will look on social feeds, as well as how easily it can be shared to a wider audience.
“I work with content distribution and found it very interesting to apply her intelligence to [different] niches and different platforms,” said Marcela Rocha of Brazilian media outlet Catraca Livre.